198 - THE GOLD MINE - Is the Jewelry Market "Oversaturated"?

<p><span style="font-weight: 400;">You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.</span></p> <p><span style="font-weight: 400;">If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!</span></p> <p><span style="font-weight: 400;">In this episode, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The current state of the marketplace - is there space for new and emerging jewelry brands?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can a new brand best position itself in the marketplace? What’s required of brands today?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Once you’ve established your brand, how can you find your target customer and capitalize upon your place?</span></li> </ul> <p><span style="font-weight: 400;">Links from the episode:</span></p> <p><span style="font-weight: 400;">"How I Built This - Rivian" -</span> <a href= "https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598"> <span style= "font-weight: 400;">https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598</span></a></p> <p><span style="font-weight: 400;">Ep #151 - Interview With Benjamin Smithee -</span> <a href= "https://joyjoya.com/interview-with-jewelry-marketing-expert/"><span style="font-weight: 400;"> https://joyjoya.com/interview-with-jewelry-marketing-expert/</span></a></p> <p><