189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern

<p>Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). </p> <p>True listening is looking at the 360° view of what’s happening. </p> <p>In this episode, I speak with <a href="https://www.linkedin.com/in/drcindy/">Dr. Cindy McGovern</a> , CEO at <a href="https://orangeleafconsulting.com/">Orange Leaf Consulting</a> and author of <a href="https://www.amazon.com/Every-Job-Sales-Selling-Work/dp/1260457370">Every Job Is a Sales Job</a> , about using listening and presence to design a customer experience that customers want to tell others about. </p> <p>Dr. Cindy and I talked about:</p> <p>- How to turn non-salespeople into salespeople</p> <p>- What it means to realize that selling means helping</p> <p>- Why you should be proactive about creating moments that matter</p> <p>- What Dr. Cindy’s 5-step sales process is</p> <p>- How to use video to create meaningful sales connection </p> <p>Check out these resources we mentioned during the podcast:</p> <p>- <a href="https://www.linkedin.com/in/drcindy">Dr Cindy McGovern on LinkedIn</a> </p> <p>- <a href="https://www.amazon.com/Every-Job-Sales-Selling-Work/dp/1260457370">Every Job Is A Sales Job</a> </p> <p>- <a href="https://orangeleafconsulting.com/">Orange Leaf Consulting</a> </p> <p>- <a href="https://www.united.com/">United Airlines</a> </p> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em> , </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em> , </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em> , or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em> , and find more episodes on our </em></p>