168: Do Consumers Trust Your Brand? | Marketing Tip Monday

<p>We are exposed to an <a href= "https://webtribunal.net/blog/how-many-ads-do-we-see-a-day/#gref">estimated 4,000 to 10,000 advertisements per day</a>. Branding and advertising are crucial to the success of businesses, but the trust that your brand builds with consumers carries a heavy load when it comes to the success of your efforts. Do consumers trust your brand?</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we share how to build brand trust.</p> <h1>Building Brand Trust</h1> <h3>Create an experience</h3> <p>People don't buy products, they purchase experiences. Poeple are emotional beings, and often make decisions to fulfill an emotional need, whether it's to relax and unwind, have a lively social experience, find entertainment, or ease a heavy heart. You must know the kind of experience you want to create in order to sell it.</p> <p>People like consistency and familiarity. Returning customers come back because they enjoyed a previous experience. Identifying the kind of experiences you want to create for your customers allows you to consistently deliver an experience worth coming back to.</p> <p><u><a href= "https://99designs.com/blog/logo-branding/brand-experience/">6 steps to creating an awesome brand experience</a>:</u></p> <ul> <li>Discover your purpose</li> <li>Focus on storytelling</li> <li>Be consistent</li> <li>Find opportunities for engagement</li> <li>Put experiences over sales</li> <li>Adapt and evolve</li> </ul> <h3>Connect on a personal level</h3> <p>Humans thrive on emotional, personal connections -- and these aren't limited to human-to-human relationships. An article in <a href= "https://foundr.com/articles/building-a-business/ecommerce/small-bus