156: The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech

<div>This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.</div> <div><br> </div> <div>Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: Apple secretly buying Google ads for high value-apps to siphon millions of dollars in subscription revenue; Instagram offering users a hefty bonus for posting short-form video content via their Reels platform; and how the EU Commission will use their recent appointment of becoming the sole enforcer of proposed Digital Markets Act rules to restrict behaviours of “digital gatekeepers”.</div>