146: Defining the Building Blocks of Sales Enablement: w/Mike Kunkle (VP Sales Effectiveness Services-SPARXiQ)

<p>When you want to evolve and elevate an existing sales enablement program, or set up a new practice from scratch, where do you turn for a blueprint?</p> <p>In this interview with Mike Kunkle, one of the top sales enablement thought leaders, author of the new book “The Building Blocks of Sales Enablement” and currently Vice President, Sales Effectiveness Services for sales growth consultancy SPARXiQ, we discuss the elements of an effective sales enablement blueprint, with building block details on how to think about your content, sales hiring, sales training and coaching, measurement and how to optimize your sales tech stack.</p> <p><a href="https://www.linkedin.com/in/mikekunkle/" target="_blank">https://www.linkedin.com/in/mikekunkle/</a></p> <p>#salesenablement #contentenablement #salestech</p>