#12 - Where and when founders should be hands-on: Luciana Caletti, LoveMondays / Glassdoor

<p>In the early days of <b>Love Mondays</b>, co-founder<b> Luciana Caletti </b>was encouraged by her investors to talk to every player in the industry, including competitors. Not only did that accelerate their learning as a startup, but it also allowed them to build a relationship with their US-born more developed equivalent, <b>Glassdoor</b>. </p><p>Fast forward 3 years, they joined forces as Glassdoor expanded and Luciana became the Managing Director for Latin America. But even though her title might have changed, her role did not. </p><p>Today, we talk about her journey leading a venture-backed company and choosing where to focus her attention to generate growth. She also shares a few learnings on: </p><ul><li>Things to keep in mind when you start hiring </li><li>How to create news pieces around your company </li><li>And how to build employer branding organically </li></ul><p>---<br/><br/>Visit <a href='https://latitud.com/'>latitud.com</a> to find out more and apply to the Latitud Fellowship.</p>