115: Product Marketing: The Importance of Articulating Business Value, ROI and TCO w/ Lance Shaw (Commvault)

<p>As more B2B customers are involved in every decision, engage more deeply, scrutinize the financial outcomes of every decision more thoroughly and expect consumer like experiences, the pressure is on Product Marketers to evolved and "do differently".</p> <p>To learn what is expected and how to differentiate, we interview Lance Shaw s a long time Product Marketing leader and currently the Director of Solutions Marketing for data backup, storage and management firm Commvault.</p> <p>We discuss ways to leverage bots, interactive content and value assessment tools to generate more close-able leads, improve customer engagement experiences and drive marketing success.&nbsp;</p> <p><a href="https://www.linkedin.com/in/shawlance/" target="_blank">https://www.linkedin.com/in/shawlance/</a></p> <p>#valueenablement #valueselling #valuemanagement #valueacceleration #ROI #TCO</p>