109. How to “Outrank” a Billion-Dollar Company & Why SEO is the Key to Startup Growth with Damon Burton

<p><span style="font-weight: 400;">Getting known, getting leads, and getting sales are all part of online marketing. But the popularity of paid ads shifted businesses to think of marketing as merely budget considerations.</span></p> <p><span style="font-weight: 400;">However, SEO pioneer Damon Burton believes that SEO is making a full circle as more entrepreneurs get burned out by paid ads.</span></p> <p><span style="font-weight: 400;">Damon has been in the SEO space for almost 15 years and has seen its evolution over the years. He has worked with a wide variety of businesses from mom and pop stores to multi-billion dollar companies and startups. </span></p> <p><span style="font-weight: 400;">Listen to him as he shares why SEO remains a strong choice for long-term online marketing efforts and how SEO should be done right over a period of time to experience its full benefits.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Damon as an early adopter of SEO</span> <strong>[02:13]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The evolution of SEO and paid ads</span> <strong>[04:26]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why SEO is more stable and scalable than paid ads</span> <strong>[05:38]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Long term and short term objectives of SEO</span> <strong>[09:17]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understand your audiences when doing paid ads</span> <strong>[14:13]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The difference between transactional item and emotional purchase</span> <strong>[16:10]</strong><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><span s