#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual

<p>South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more than twenty years.&nbsp;</p> <p>So how does a financial services firm like <a href="https://www.oldmutual.com/">Old Mutual</a> compete against the market leader?&nbsp;</p> <p>The answer is innovation, a clear intention to add value and be loyal TO members, enhancing their financial understanding, while ensuring their products and loyalty programme are accessible to customers in every segment of society.&nbsp;</p> <p>In this show, <a href="https://www.linkedin.com/in/brettcameron/">Brett Cameron</a>, Head of Rewards at Old Mutual in South Africa, shares the ideas and insights that are driving growth, connection and financial wellbeing with Old Mutual's members and customers.&nbsp;</p> <p><br></p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/brettcameron/"><strong>Brett Cameron - Head of Rewards, Old Mutual</strong></a></p> <p><strong>2) </strong><a href="https://www.oldmutual.com/"><strong>Old Mutual&nbsp;</strong></a></p>