102. How This Serial B2B Entrepreneur has Changed Growth Strategies and Why Content is the Key to Scaling with Norman Crowley

<p><span style="font-weight: 400;">Climate change is a controversial topic for many.</span></p> <p><span style="font-weight: 400;">But let’s face it. We all want to continue living on our planet.</span></p> <p><span style="font-weight: 400;">Imagine combining capitalism and climate change. Serial entrepreneur Norman Crowley is at the forefront of climate capitalism as he pushes forward with his Cool Planet Group. Norman talks with me today about his own entrepreneurial journey and the tough lessons he has picked up.</span></p> <p><span style="font-weight: 400;">Get to know this inspirational startup founder who has already successfully sold 3 businesses by tuning in now.</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Starting his entrepreneurial journey at 15</span> <strong>[01:38]</strong> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Energy efficiency through Clarity</span> <strong>[04:59]</strong></li> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Electrify: Converting classic cars to electric cars</span> <strong>[06:01]</strong></li> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">The future of food with Cell Ag</span> <strong>[06:45]</strong></li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">From gaming to climate change</span> <strong>[04:22]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">His approach to growing his B2B ventures</span> <strong>[08:21]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">You have to jump with both feet and learn new stuff all the time</span> <strong>[13:56]</strong> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Ask yourself this: Would you want to go drinking with this hire?</span> <strong>[19:27]</strong></li> </ul> <