054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations

<p><span style="font-weight: 400;">Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop. </span></p> <p> </p> <p><span style="font-weight: 400;">Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and Emma Discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Going from 8 part-time jobs to owning her own business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course helped her relaunch Bolton Creations</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the</span> <em><span style= "font-weight: 400;">Instagram Domination</span></em> <span style= "font-weight: 400;">course helped her learn how to work with macroinfluencers. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How a</span> <em><span style= "font-weight: 400;">Married at First Sight</span></em> <span style= "font-weight: 400;">influencer helped build her waiting list </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What does she look for in an influencer</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why the wedding industry is quiet online </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The danger of "paid partnerships" </span></li> <li style="font-weight: 400;" aria-level="1"><s