Global Marketing: Strategies for a Connected World
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1 Introduction to Global Marketing
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Money MakingEconomics
Эпизоды
1
1 Introduction to Global Marketing
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2 Analyzing the Global Marketing Environment
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3 Global Market Research and Opportunity Analysis
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4 Market Entry Strategies
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5 Product and Brand Management in International Markets
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6 Global Pricing Strategies
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7 Global Distribution and Supply Chain Management
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8 Global Promotion and Integrated Marketing Communications
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9 Digital Marketing in a Global Context
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10 Managing Cross-Cultural Differences