DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies, Second Edition

1. The Four (or Five) Basic Parts of a Case Study

3. Selling Your Customers on Case Studies

4. What to Look for in a Case Study Customer

Part 4: Case Study Interviewing 101

1. Schedule a Time

2. Create a Questionnaire and Share It

3. Talk to a Real, Live Person

4. Record Every Interview

5. Breaking Down A Sample Case Study Questionnaire