Zillow Isn't Your Competition: Why Big Name Real Estate Brands Should Be On Your Pay-Them-No-Mind List w/LaNa Jones-Jules

<p><span style="font-weight: 400;">As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them. </span></p> <p> </p> <p><span style="font-weight: 400;">How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over the things we can’t control? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I’m joined by New Jersey real estate broker, LaNa Jones-Jules. We talk about some of the mindset challenges we face as Realtors, and how to navigate them effortlessly. </span></p> <p><br /> <br /> <br /></p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>- How to keep the best talent in your brokerage</strong></p> <p><span style="font-weight: 400;">What’s the difference between retaining agents and keeping them? </span></p> <p> </p> <p><strong>- One sign that you need to beef up your marketing</strong></p> <p><span style="font-weight: 400;">Are you consistently marketing and adding value so that people never question what it is that you do? </span></p> <p> </p> <p><strong>- How to make peace with what we can’t change in business </strong></p> <p><span style="font-weight: 400;">Everyone needs a pay-them-no-mind list for the things we can’t control. How do we build one for business?<br /> <br /> <br /> <br /></span></p> <p><strong>Guest Bio- </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">LaNa Jones Jules is the Broker of Record for Jules Realty, Inc., a family owned, Newark, NJ based real estate boutique. Jules has been working as a New Jersey licensed real estate sales professional since 2004. She enjoys working with first time home buyers partic