Why the price of Coke didn't change for 70 years (classic)

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.<br><br>On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.<br><br><em>This episode originally ran in </em><a href="https://www.npr.org/sections/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years"><em>2012</em></a><em>.<br></em><br><em>This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.<br><br>Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in </em><a href="http://n.pr/PM-digital"><em>Apple Podcasts</em></a><em> or at </em><a href="https://n.pr/3HlREPz"><em>plus.npr.org/planetmoney</em></a><em>.</em>