Why Culture and Cash Flow are Crucial for Agency Growth

<p>Think skillsets are all that matter? Need help building a team aligned around your mission? Skills and experience are important, but it's your culture that will really make or break your agency. It's that culture and your attention to healthy cash flow that can make or break your agency's growth.</p> <p>In this episode we'll cover:</p> <ul> <li>Why your digital agency's culture is so important.</li> <li>What to consider when hiring new team members.</li> <li>How to create a healthy cash flow for your digital agency.</li> </ul> <p>Today I had the chance to talk with Jim Flint of <a href= "https://www.localsearchgroup.com/" target="_blank" rel= "noopener">Local Search Group</a>, a Houston-based marketing agency in the automotive industry. Jim began his career working with agencies from the corporate side at brands like Nike and Toyota, before ultimately deciding he wanted to help clients through an agency of his own. He shared what he's learned along the way so you can create a successful agency culture and increase your cash flow.</p> <h2>Why Your Digital Agency's Culture is So Important</h2> <p>Before Jim realized the <a href= "https://jasonswenk.com/transparency-and-culture/" target="_blank" rel="noopener">value of culture</a>, he was hiring smart and capable people who weren't necessarily aligned with him in important areas. This created challenges within his agency, and he quickly learned the importance of building a team of people who are on the same page and headed in the same direction.</p> <p>"It's not about the company and the person—it's about the company and the person and the client and the job," Jim says. If the fit doesn't go both ways, and if an employee isn't passionate about the purpose of the agency, you'll end up holding each other back.</p> <p>Poor fits can lead to toxicity, which can take longer to undo than it takes to start. When toxicity takes hold at a company, the good employees will end up leaving, making it even harder to turn the ship around.</p> <h2>What to Consider When Hiring Age