Why 20% of Women Own 80% of the World's Shoes!

<p>We have all heard about the 80/20 principle, but how does it apply to making some fast money in business?</p> <p>Ask an audience to stand up if they own a pair of shoes, stay standing if they own 2 pair, 4, 8, 16, 32, 64, 128 pairs... you will ultimately be left with one person (likely a lady 🤣) still standing. If you do the math and add the shoes owned in the room 80% of the shoes will be owned by 20% of the audience.</p> <p>Same will apply with:</p> <ul> <li>Watches owned</li> </ul> <ul> <li>Domain names owned</li> </ul> <ul> <li>Anything you can think of</li> </ul> <p><strong>Stop treating all customers the same, because 20% of THEM are very different.</strong></p> <p>Armed with the basics of 80/20, entrepreneurs can supercharge their profits.</p> <p>No matter what you are marketing there is always a cohort that will go straight to the top and buy the VIP experience. The catch, is this more expensive offering must feel more valuable! An $800 product must feel worth it. Nobody will pay $800 for a $3.50 cup of coffee, but some will pay $1800 for that same barista machine for home.</p> <p>If you do not offer your clients a super-deluxe experience, I will guarantee you that another entrepreneur will.</p> <p>Great marketers are the alchemists who craft endlessly irresistible offers, such that people spend disproportionate amounts of money.</p> <p><strong>“Sports fanatics’ insatiable itch”</strong></p> <p>Season tickets, VIP boxes private memberships they all sell, to somebody!</p> <p>You can get a single ticket to the football for $60, season tickets for up to $2000. But, the most luxurious VIP boxes require multi-year commitments of hundreds of thousands of dollars. How do sports get 50% of their revenue from 1 percent of customers? They scratch the “sports fanatics insatiable itch”!</p> <p>In other words...</p> <p>“How much money will a raving football fanatic, who has money, spend on football?</p> <p>Virtually an unlimited amount!</p> <p><strong>Almost everybody has one passion, interest, obsession where they