Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

Nomzy Stholly

6 min

Investing & Markets

Deskripsi

In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars?</li> <li>[00:51] Eric spends about $10,000-$15,000/month on blog content.</li> <li>[01:12] Neil spends about $4,500/month on video content.</li> <li>[01:24] Podcasting costs Eric and Neil $700/month each.</li> <li>[01:40] They spend the same on video content.</li> <li>[01:48] Eric’s team just starting ramping up/retargeting their ads and spent $3000-$4000.</li> <li>[01:54] Neil spends most of his money on making and giving away free tools, which costs around $80,000/month.</li> <li>[02:12] Building tools takes up a lot of time.</li> <li>[02:20] Neil’s team found it is cheaper to buy out other companies than to spend money on marketing.</li> <li>[02:50] Building free tools gets you organic traffic.</li> <li>[03:02] If they were to add in salaries, that would only add an additional $25,000 to the mix.</li> <li>[03:15] Neil’s numbers include salaries in his estimation.</li> <li>[03:33] Editing blogs costs about $2000/month, but Neil doesn’t pay for translations.</li> <li>[03:52] If you build up brand equity, you can get a lot of work for free.</li> <li>[04:10] One strateg

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Episode

Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

Nomzy Stholly

6:25