When Voters Have More Ways to Listen to Audio Ad Campaigns with Sean Duggan SXM Media

<p><strong>Sean Duggan</strong> is Vice President of Advertising at SXM Media and reflects on the role of political audio ads in the media mix. With more evidence from the 2021 campaigns and his background with Pandora, Sean sees opportunities to run ads for political and advocacy campaigns across the family of platforms that make up SXM Media.</p> <p>We talk about:</p> <p>* How COVID-related audio ads are tapering off from early 2021 but this new variant might drive another round of advertising as the game plan changes over the next 30 days</p> <p>* Cross-promotion strategy of SiriusXM to reach target audiences for audio content and the size and reach of the SXM Media universe</p> <p>* Seeing a delay in commitments for 2022 races probably because of uncertainties about where and when campaign resources should be spent due to the lingering pandemic challenges </p> <p>* Expectations that there will be a limited supply of political audio ad inventory when demand turns on for big races in 2022.</p> <p>@SXMmediagroup #2022Primaries #PoliticalAds #AdvocacyAds #AudioAds #MediaPlanning #PoliticalCampaigns #AdvocacyCampaigns #COVID19 #Pandemic</p> <p><a title="SXM Media" href="http://SXMMedia.com/ad-solutions" target="_blank" rel= "noopener"><strong>SXMMedia.com/ad-solutions</strong></a></p> <p><a title="SXM Media" href="http://SXMMedia.com/ad-solutions" target="_blank" rel="noopener"><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/sxm_media.png" alt= "sxm media" width="225" height="225" /></a></p> <p> </p>