What Politicians Know About Marketing That You Don’t

<p>What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It&rsquo;s a unique perspective on how to run campaigns and build more human connections.</p> <p><strong>We discussed:</strong></p> <div class="podcast_meta">&nbsp;</div> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The three biggest mistakes businesses make today</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What happens when you use marketing tactics over strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The #1 problem with relying on discounts to drive sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why referrals are the best way to grow without any money</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The right way to ask your target market survey questions</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to listen to what the market research is telling you </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One simple way businesses can make human connections</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to nail your marketing campaigns right from the beginning</span></li> </ul> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href="https://amzn.to/2RKgvTK"><span style="font-weight: 400;">Fire Them Now</span></a></li> <li style="font-weight: 400;"><a href="https://www.surveymonkey.com/mp/audience/?test=true&amp;utm_expid=.GZaclx9SS_qo58EYRep7_A.1&amp;utm_referrer=https%3A%2F%2Fwww.google.com%2F"><span style="font-weight: 400;">Survey Monkey Panel</span></a></li> <li style="font-weight: 400;"><a href="https://www.pollfish.com/"><span style="font-weight: 400;">Pollfish</span></a></li> <li style="font-weight: 400;"><a href="htt