What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?

<p>What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.</p> <p>Do you want to make an immediate profit during that?</p> <p>Do you want them to consume the book and then become fans and then buy more stuff later.</p> <p>What's the end result? </p>