Using Innovation to turn a problem into an award-winning brand With The founding team from MADE Apparel Cheryl LeBarr , Capri Philip, Dustin Butcher.

<p>Innovations turn problems into opportunities.</p> <p>Whatever industry you are in, there is always a problem to be solved, and how innovative you can be determines the level of opportunities you unlock.</p> <p>A good example is MADE's founders, who saw a need for fitting outdoor apparel and launched what is now an award-winning brand with tens of satisfied customers.</p> <p>What did they do and how?</p> <p>In this episode, you'll learn how the founding team from MADE turned MADE from just an idea to a well-known brand and how you can do the same.</p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>The size effect limiting 70% of US women from fully participating in outdoor activities. (8:48)</li> <li>How to avoid running a net loss apparel brand using the “custom made” approach. (10:46)</li> <li>How to satisfy your customers by using the "variety of choice" approach. (11:32)</li> <li>The two most important things to double-check before fulfilling a custom-made apparel order. (15:46)</li> <li>This kind of mindset will get you consistent, happy customers. (even if you are just getting started) (18:11)</li> </ul>