Tragedy hits, Kristi takes over, and must orchestrate a rebrand to battle the food giants

<p>Kristi knows that the company needs a rebrand if they are going to battle international food giants for market share.  Mother Raw is born, and the legacy of the Founder, and her mission of 'Good on Good'  is woven across every consumer, retailer, and employee touchpoint. Kristi chooses to manufacture in Canada.<br />  <br /> Mother Raw continues to innovate into a lineup of plant-based, organic salad dressings, and condiments.  80% of new products fail in the grocery store, but Kristi ignores the odds.  In just over a year, Mother Raw is in 5000 locations, including <a href="https://www.target.com">Target</a> in the USA and <a href= "https://www.walmart.ca/en">Walmart</a> in Canada.<br />  <br /> Can Kristi finance this growth?  Can she get the attention she feels Mother Raw deserves?  Is Food Service a new opportunity? What role does Manufactured in Canada play?<br />  <br /> We ask Jane, Darryl and Nancy to weigh in.</p> <p>Small Business Matters series, presented by RBC.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>From corporate veteran to entrepreneur  (01:20)</strong></span><br /> After 25 years working for a multinational, a venture capital firm invites Kristi to work with the founder of Raw Foods. Then tragedy strikes. The founder, Michelle, passes away. Kristi bravely decides to rebrand but ensures that she still remains true the founders' wishes.</p> <p><span style="text-decoration: underline;"><strong>Mother Raw is born  (03:42)</strong></span><br /> With a new name and 21 different organic plant-based products, their mission “<a href="https://motherraw.com/pages/about-us">put good on good</a>” is the golden thread running through the entire business. Pursued with vigour and without compromise, Mother Raw is proving that plant-based foods are not a fad.</p> <p><strong><span style="text-decoration: underline;">Against the odds - taking on the international food giants  (06:32)</span></strong><br /> Kristi’s inventive and tenacious leadership, combined with Mother Raw’s compelling