The Visionary Brand | The Product Vision | Innovate Don’t Imitate

<p><a href='https://bryansmeltzer.com/podcasts/'></a></p> <p>EPISODE 133</p> <p>CHRONICLE: November 24th, 2023</p> <p> </p> <p>Content from Bryan’s new Award Winning, Bestselling Book</p> <p><a href='https://bryansmeltzer.com/books/'></a></p> <p> </p> <ul><li>Readers Favorite Award Winner: Best, Non-fiction, Marketing book.</li> <li>Amazon Bestseller.</li> </ul> <p> </p> <p>THE VISIONARY BRAND | The Product Vision | Innovate Don’t Imitate</p> <p>" Innovation distinguishes between a leader and a follower.”– Steve Jobs</p> <p> </p> <p>Creating a culture of innovation requires commitment, but most importantly, a top-down brand leadership that embraces failure and proactively pursues risk, both a requirement to be a Visionary brand. This formula creates a foundation for generational success.</p> <p>I know Picasso once said, “Good artists copy, great artists steal,” but it is a short-term gain and not a long-term path to product innovation. Sometimes, this works, but this is the exception, not the rule.</p> <p>Adaptation is one of the most significant IDEA generators, yet few embrace its power.</p> <p>Adapting a technology from another industry to your product innovation pipeline is an awesome way to disrupt an industry.</p> <p>Take the example of Nike’s Flywire, where the innovation team scoped the landscape for product inspiration and found it in suspension bridges. How could they find inspiration for a small product like footwear in such a large structure? Easy, they adapted the structural truss integrity into their shoes. They found a material stronger than steel, Vectran, that could stabilize the foot with minimal construction. From this innovative idea came the Flyknit product line, one of Nike's most successful products ever!</p> <p>Finding ways to Adapt to Innovate vs Imitate is a vital piece of the Visionary formula I discuss in my new bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. On sale now across all retailers, including Barnes and Noble, Books-A-Milli