The Visionary Brand | The DNA of a Visionary Brand (Part I)

<p>The Visionary Chronicles</p> <p>CHRONICLE: February 8th, 2022</p> <p> </p> <p>CONTENT FROM: </p> <p>THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands</p> <p>“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share.</p> <p>The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives."</p> <p>                                                            James Cox, Editor-in-Chief, Midwest Book Review</p> <p>           </p> <p>PODCAST SERIES: THE VISIONARY BRAND | THE DNA OF A VISIONARY BRAND</p> <p>Over the next several months I will be doing podcasts on, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands.</p> <p>The book is now released, and available across all book distribution locations. I would always appreciate your support in spreading the word through a review on Amazon, Barnes & Noble, social media or any location you connect with others! Your word is what provides a connection to others who may have never heard of the book otherwise…</p> <p> </p> <p>What makes a brand a brand? Is it . . .</p> <ul><li>Product?</li> <li>Marketing</li> <li>Culture?</li> <li>Innovation?</li> </ul> <p>Each of these can undoubtedly be a foundational piece of the make-up of a brand, and consumer perceptions are built on these separate components. However, I found in most instances, consumers perceive a brand as a lifestyle comprised of many different aspects, both inspirational and aspirational, or as a commodity, which serves a specific need or purpose.</p> <p>For example, when Nike created the “Just Do It” or “Bo Knows” campaigns, Nike created an inclusionary active lifestyle and persona that a