The Power of Persuasion: How to Use Scarcity and Urgency to Sell More

<p><span style="font-weight: 400;">Scarcity and urgency are powerful persuasion triggers, but are they ethical? </span></p> <p><span style="font-weight: 400;">We’ve all seen companies misuse urgency with fake limited time offers.&nbsp;</span>They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.</p> <p><span style="font-weight: 400;">How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.</span></p> <p><strong>Listen to this Episode:</strong></p> <p> <div class="ssp-player ssp-player-large" data-player-instance-number="21" data-player-waveform-colour="#fff" data-player-waveform-progress-colour="#00d4f7" data-source-file="https://everyonehatesmarketers.com/podcast-player/1360/power-persuasion.mp3" id="ssp_player_id_21" style="background: #222222;"> <div class="ssp-album-art-container"> <div class="ssp-album-art" style="background: url( https://everyonehatesmarketers.com/wp-content/uploads/2019/06/EHM_-_Logos-3000-300x300.jpg ) center center no-repeat; -webkit-background-size: cover;background-size: cover;"></div> </div> <div style="overflow: hidden"> <div class="ssp-player-inner" style="overflow: hidden;"> <div class="ssp-player-info"> <div style="width: 80%; float:left;"> <h3 class="ssp-player-title episode-title"> The Power of Persuasion: How to Use Scarcity and Urgency to Sell More </h3> </div> <div class="ssp-download-episode" style="overflow: hidden;text-align:right;"></div> <div>&nbsp</div> <div class="ssp-media-player"> <div class="ssp-custom-player-controls"> <div class="ssp-play-pause" id="ssp-play-pause"> <span class="ssp-icon ssp-icon-play_icon">&nbsp;</span> </div> <div class="ssp-wave-form">