The Message Marketing Pod Episode 123: How AI Makes The Balance Of Human EQ Vital In Copywriting And Content Marketing

<p>With their promise to generate information and create content in just a few clicks, there's no denying that AI tools like ChatGPT have become more prominent in today's marketing.</p> <p>However, AI's use in copywriting and content creation comes with its limitations.</p> <p>Smart marketers and business owners recognise that AI can't emotionally connect with humans nor develop a strategy for content direction. This means that AI is not a complete substitute for human EI or EQ, and relying solely on it can actually put your business at a disadvantage as most people make decisions based on how they feel.</p> <p>To delve deeper, listen to this podcast where Chris discusses why the human element in copywriting and content marketing should never be eliminated - now more than ever.</p>