The Importance of Niching Down in Your Business with Nicole Anderson

<p><span style="font-weight: 400;">Ever heard that phrase in marketing that when you speak to everyone you speak to no one? I’ve found that many photographers fall into this trap. Which is why Nicole Anderson joined me to chat about the importance of niching down in your business. </span></p> <p> </p> <p><span style="font-weight: 400;">I’m going to ask you a quick question and answer honestly, what type of photography do you do? Do you specifically do weddings and family? Branding? Boudoir? Or, have you fallen into the trap of doing ALL the photography? </span></p> <p> </p> <p><span style="font-weight: 400;">If so, it makes marketing your services very difficult. Think about it, if you love boudoir photography, but your entire instagram feed is filled with maternity and family pictures, how are you going to stand out to your ideal audience?</span> <span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">This is true for all business owners as well, not JUST photographers, but since photographers have built in marketing assets (i.e. your photos) it’s important to showcase the RIGHT ones. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as Nicole and I chat about her journey and what it took for her to finally niche down into branding photography. She’s also sharing why it was the best thing she’s ever done for her business and her clients and why she recommends niching as quickly as possible. </span></p> <p> </p> <p><span style="font-weight: 400;">If your marketing seems to be all over the place, then you’ll want to pay close attention to this episode!</span></p> <p> </p> <p><strong>In This Episode:</strong></p> <p><span style="font-weight: 400;">[01:06] Welcome to the show, Nicole!</span></p> <p><span style="font-weight: 400;">[02:59] Nicole shares when she niched down and why it took her so long.</span></p> <p><span style="font-weight: 400;">[06:35] When you try to speak to everyone, you are speaking no one.</span></p> <p><span s