Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh

<p>Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. </p><p>0:00 Intro <br>1:00 Conversation with Yaag <br>2:50 Networking with marketers <br>4:45 Main topic of conversation <br>7:05 Holistic collaboration <br>10:00 Top of the funnel content <br>16:12 Don’t outsource content <br>17:40 Avoma <br>19:40 Marketing team of one <br>22:30 Long term mindset <br>27:06 Specific personalized emails <br>29:50 Growth and identifying ideal customer <br>34:20 Product led <br>35:18 Analyzing customer calls <br>40:36 Connect with Avoma <br>41:24 Outro</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Yaag| <a href="https://twitter.com/Yaagneshwaran">Twitter </a>| <a href="https://www.linkedin.com/in/yaagneshwarang/">LinkedIn </a>| <a href="https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4?si=UhsONoVVQdCO847yrNK-Jg&amp;dl_branch=1">ABM Conversations Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>