SPA Girls Podcast - EP299 - Book Marketing On a Shoestring

<p>Marketing doesn't have to be Big Bucks spent on advertising, in fact some of the best marketing you can do is free or low cost.</p> <p>If you're just starting out there probably isn't much left in the budget for paid marketing. We've been there!</p> <p>In this episode, we've dug deep to find all the tools we used instead of heavy investments—and some we still do.</p> <p>One thing to note, you’ll need to invest something in your marketing—if it’s not money, it’s your time.</p> <p>This episode we'll cover:</p> <p>* Revising keywords</p> <p>* Tweaking your blurbs</p> <p>* Reach out to other authors for Facebook group intro / newsletter swaps / social media interviews</p> <p>* Writing another series "lead in" as a giveaway on bookfunnel</p> <p>* Revise your Goodreads strategy (see our interview with Alessandra Torres for ideas - https://spagirls.libsyn.com/spa-girls-ep235-interview-with-alessandra-torre)</p> <p>* Run some social media giveaways using an ebook / bookfunnel</p> <p>* Review your author bio</p> <p>* Refresh your website and social media graphics with canva or bookbrush</p> <p>* Create quotes from your books and book review quotes for social media on canva or bookbrush (for example)</p> <p>* Join another social media platform and have fun - try Tik Tok - front facing videos "raw" are very popular and effective when done well. Free advertising!</p> <p>* Set up a free store on a merchandise site like Cafe Press, create some "reader focussed" designs yourself in canva (eg quotes if you're not artistic) and use them as giveaways and for sale</p> <p>* Run a newsletter subscriber - specific poll or competition to encourage sharing of your social media posts</p> <p>And that's not all!</p> <p>You'll find all the show notes and SPA Girls episodes at: www.spagirlspodcast.com</p>