Simple SEO Preparations You Can Make for Black Friday | Ep. #467

<p><span style="font-size: 10pt;">In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Simple SEO Preparations You Can Make for Black Friday</em></span></li> <li><span style="font-size: 10pt;">00:36 – Black Friday is the Friday after Thanksgiving</span></li> <li><span style="font-size: 10pt;">01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance</span></li> <li><span style="font-size: 10pt;">01:25 – Have the right landing pages and plan your sales, discounts and other offers</span></li> <li><span style="font-size: 10pt;">01:50 – When optimizing, it’s all about your click-through rates</span> <ul> <li><span style="font-size: 10pt;">02:05 – Include Black Friday related keywords on your titles and meta-descriptions</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:30 – Build links to your holiday sale</span></li> <li><span style="font-size: 10pt;">02:53 – Use social signals that indirectly help search engine optimization</span></li> <li><span style="font-size: 10pt;">03:19 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:23 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:38 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Optimize your page prior to Black Friday—at least a month or two in advance.</span></li> <li><span st