Should You Start a Digital Agency in an Economic Downturn?

<p>Are you considering <a href= "https://jasonswenk.com/ready-to-start-agency/" target="_blank" rel="noopener">starting an agency </a>but worried now's not the right time? Are you afraid of failure or the added pressure of these uncertain times? It's totally understandable! Starting a business is scary, but especially during an economic downturn. So you might be surprised to learn now may actually be one of the best times to start an agency.</p> <p>In this episode, we'll cover:</p> <ul> <li>Should you start an agency during an economic downturn?</li> <li>Does your agency have a challenger mindset?</li> <li>Why self-awareness is key to your agency's continued growth.</li> </ul> <p>Today I sat down for a timely conversation with Scott Cullather, co-founder and CEO of <a href="http://www.invnt.com/" target= "_blank" rel="noopener">INVNT</a>, a live-branding storytelling agency. Scott started his agency right at the start of the economic downturn in 2008 and says doing so helped define who his agency is today. He's here to talk about how his agency thrived during a poor economy and what agency owners need to know today.</p> <h2>Should You Start an Agency During an Economic Downturn?</h2> <p>There's no doubt we are in one of the most volatile economies in our lifetime. Stocks are in flux, businesses are closing, and realistically, we have no idea what is going to happen tomorrow. But did you know now is actually the <a href= "https://jasonswenk.com/thrive-economic-recession/" target="_blank" rel="noopener">perfect time to grow an agency</a>?</p> <p>Scott says one of the reasons his agency found success in 2008 is because there was literally nowhere to go but up. They had no employees, no overhead, and yes, no clients. But this meant <a href="https://jasonswenk.com/first-few-clients/" target="_blank" rel="noopener">every account they gained</a> was one to be celebrated. And each one after was a sign they were moving up. When you have nothing to lose, it takes away your crutches. You don't think about what a certain dec