SE4 EP60: The A-Z of Apparel Manufacturing in Vietnam 🇻🇳

<p>This is an interview with Chris Walker of <a href="https://www.vietnaminsider.net/" rel="noopener">Vietnam Insider</a>, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam.</p> <p>We talk about,</p> <ul> <li>market research,</li> <li>framing and telling your brand story or brand message</li> <li>establishing your target audience</li> <li>the importance of tech packs, Chris' recommendation is Belinda at <a href="https://www.techpacks.co/" rel="noopener">Techpacks.co</a> </li> <li>Deciding your quality control strategy</li> <li>Meeting factories' minimum order quantity</li> <li>Major Vietnam trade shows to attend</li> <li>Choosing your fabric</li> <li>Negotiating price,</li> <li>printing options and more... </li> </ul> <p> </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?</p> <p>They rely on <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a>, the growth marketing platform chosen by more than 25,000 online businesses.</p> <p>With a dedicated team of experts and a platform that consumes more data than any other on the market, <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a> helps you own the customer experience and grow higher-value relationships.  </p> <p>From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.</p> <p>Visit <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a> to get Klaviyo’s holiday planning guide.</p>