S2E11: Scott Taylor ＜＞ Perx Health: creating over 4000% more engagement in health self-management with tailored gamification

<p>Rolling on to episode 11, and joining us today is Scott Taylor, co-founder and CEO of Perx Health, a chronic condition management service that supports users in developing better habits and a lifetime of better health.</p> <p> </p> <p>Scott has an academic background in behavioural economics, with real-world interest in its application to motivation and positive health behaviour. He has a background in private equity investment in consumer, industrial and technology companies before he started Perx Health.</p> <p> </p> <p>In this episode, we explore:</p> <ul><li>Taking an empirical approach with game feature identification, design and implementation, plus validating them with academic research</li> </ul> <p> </p> <ul><li>Creating business models for health gamification services that align to the economic incentives for health systems and health insurers, impacting their bottom line, creates new revenues.</li> </ul> <p> </p> <ul><li>That’s there’s no ‘silver bullet’ game mechanic. It’s the tailoring of gamification features to create personalised motivation for every user, which can lead to industry-defining engagement and retention stats</li> </ul>