S07 EP51: Mid-Day Squares: The Power of Personal Branding and Storytelling for digital-first CPG Brands w/ Jake Karls

<p>On today’s episode, Kunle is joined by Jake Karls, Co-Founder of <a href="https://www.middaysquares.com/">Mid-Day Squares</a>, a food company that creates plant-based and healthy chocolate desserts.</p><p> </p><p>The Good, the bad, and the ugly. Jake Karls, a young entrepreneur, does not shy away from showing the world what it takes to be successful. Success is not all glitter and glamor, especially in business. Jake lost money, experienced a lot of pain, and even doubted himself through the process but he learned that staying true to himself connects you more and deeper with people.</p><p> </p><p>What started as a hobby and an intention to live a healthy lifestyle, Jake’s sister, Lezlie, started making plant-based chocolate desserts for his husband and turned it into a million-dollar company. After seeing potential in the business, Lezlie, his husband, and Jake partnered up to share with the world a healthy and delicious snack, Mid-Day Squares.</p><p> </p><p>It’s an inspiring episode as you’d hear Kunle and Jake talk more about Jake’s journey into finding his authentic self, Mid-Day Squares’ retail goals and vision, creative planning, channel marketing and expansion, and much more.</p><p>-----------</p><p>SPONSORS:</p><p>This episode is brought to you by:</p><p><strong>Klaviyo</strong><br> <br> This episode is brought to you by <a href="https://www.klaviyo.com/">Klaviyo</a> – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.<br> <br> Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.<br> <br> Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.<br> <br> <strong>Gorgias<br> <br></strong>This episode is brought to you by <a href="https://www.gorgias.com/