Product Differentiation Strategies In A Competitive Market - Alex Zhezerov, Wrike

<p>When Wrike was a start-up, winning was easy. Its biggest competitor was Excel. Today, it competes with Asana, Monday, Trello, and more. What do you do when your market becomes more competitive? How do you make it impossible for your clients to leave you?</p><p><strong>About Alex Zhezerov</strong><br>Alex Zhezerov is the Director of Product Management at Wrike. He is also a blogger and newsletter writer who runs a B2B SaaS newsletter for founders and executives. He likes to begin his morning with a thinking routine and is currently looking to establish a stronger personal brand for himself through writing. Alex has a unique perspective when it comes to project management - he runs a product that was once in an easy-to-win market and is now in a heavily competitive one.</p><p><strong>Links We Mentioned</strong><br>The Mom Test: How to talk to customers &amp; learn if your business is a good idea when everyone is lying to you https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742 <br>Porter's Five Forces: Understand competitive forces and stay ahead of the competition https://www.amazon.ca/Porters-Five-Forces-ahead-competition/dp/2806270626 <br>7 Powers: The Foundations of Business Strategy https://www.amazon.ca/7-Powers-Foundations-Business-Strategy/dp/0998116319 <br>The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business https://www.amazon.ca/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 </p><p><strong>SHOW NOTES:</strong><br>00:00 | Who is Alex Zhezerov? <br>00:23 | B2B SaaS thought leadership and morning thinking routines <br>03:53 | 3 differentiation strategies <br>06:28 | Vertical SaaS vs. Horizontal SaaS <br>08:13 | Should you build a vertical tool with a low budget? <br>10:06 | Differentiating Wrike from Asana, Trello, and Monday<br>12:03 | Product priorities after market saturation <br>15:01 | How to make sure people don’t leave you <br>19:03 | Million-dollar product management question <br>22:14 | What every product manager mus