Pricing and Channel Strategy: The Importance of Understanding Customer Supply Chain Economics with Ben Blaney

<p><strong>Ben Blaney</strong> <span style="font-weight: 400;">has had broad pricing stints with companies like GE, Pros, Colfax, and Updegraff Group Realty. To date, he is with Vendavo taking the role of Vice President for Pre-Sales.</span></p> <p><span style="font-weight: 400;">In this episode, Ben talks about how misunderstood, underserved, and undervalued channel selling or channel management is. He shares that unless you have a clear understanding of your value chain, only then you can price your channel partners. As this pandemic shaped how we need to look at the future, so has e-commerce posed an important issue on how we should think about whether it be considered a channel in itself.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn to understand the value a channel brings to you to help you price your channel partners</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the force multiplier effect of your channel partners in your product distribution</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to make the value chain better for you, your distributor, and ultimately your end-customer</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>"On a whiteboard, on a piece of paper, draw all of your channels to market. How many steps are there on this value chain? How many possible different ways are there? Because until you know that, you can't possibly say how things should be priced into these different channel partners."</strong></p> <p><span style="font-weight: 400;">- Ben Blaney</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 4