Organic Growth, Experience in Sales, and Creating Content with Deb Mukherjee of DelightChat

<p> Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.” </p><p>0:00 Intro <br>0:53 Conversation with Deb <br>3:30 Interest in B2B SasS <br>5:48 Freelancing, finding target audience <br>9:28 Creating content for the ideal DelightChat customer <br>13:40 Marketers should do sales <br>15:52 Organic growth strategies <br>19:50 Creating effective content <br>24:30 Project requirements doc <br>32:18 Connecting with Deb <br>32:44 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Deb: | <a href="https://twitter.com/debgotwired">Twitter </a>| <a href="https://www.linkedin.com/in/debgotwired/">LinkedIn </a>| DelightChat<br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a></p>