Nerdisode #6- Pitching Your Business Like a Boss With Lisa Song Sutton

<ol><li>Everyone’s story matters! Lisa wants to know <i>everything</i> about the people pitching to her, from their business background to how many pets they have. And if you’re not the one running the day-to-day business, make sure to bring that person into your pitch strategy: she wants to meet them too. <br /> </li><li>Where do you want to end up? From passing on the business to your kids to selling in five years, make sure every co-founder is working towards the same long-term goals. <br /> </li><li>Stability is attractive. If your work history doesn’t show a lot of commitment to a role, company, or profession, investors might be less interested in committing to <i>you</i>. <br /> </li><li>Market research and proof of concept mean you’re coming in with knowledge and fans! Show your investors you’re armed with knowledge and customers.</li></ol>