Media Business | John Truscott - How Media Covers COVID, Business, News & Politics

Tony Conley kicks off his fourteenth episode with a three-part interview of John Truscott is the CEO of Truscott - Rossman, one of the top Public Relations firms in Michigan and they are known nationally. Whether developing a message, assembling a strategy, generating publicity or building relationships, nobody does it better. John has consistently been recognized for his expertise, knowledge and ability to get the job done and was named the most effective public affairs professional in the 2019 and 2021 MIRS/EPIC- MRA survey of Capitol insiders. He started his own public relations firm after serving as Director of Communications and Press Secretary to Michigan Gov. John Engler, eventually becoming the longest-serving press secretary for any governor. Early in his career, John led communication strategy for multiple campaigns for statewide office.  He served as spokesman for the Bush/Cheney campaign in Michigan, was a member of the Bush/Cheney recount team in Florida, and took part in the Bush/Cheney transition office. In 2011, he merged his firm with the Rossman Group, creating Truscott Rossman, Michigan’s largest and most respected bi-partisan public relations firm. He has served as a speaker and panelist for many media and government-related conferences. He also chaired the Emergency Public Information Committee by appointment of the Secretary of Health and Human Services.  To promote democracy, John volunteered as a trainer on communications and media issues with members of Parliament in Ukraine. Active in volunteer and philanthropic activities, John is also a community leader. He is currently Vice Chairman of the Michigan Capitol Commission.  He serves on the Michigan Chamber of Commerce Board of Directors, the Board of Directors of the Grand Rapids Economic Club and is an At Large Board Member of the Ottawa County Ground Water Board. He has served on the Michigan Community Service Commission, the Michigan State University International Alumni Association, and as Governing Board Chair of Ele’s Place for g