MB 212: Simple Online Marketing to Scale Your Syndication Business – With Amy Porterfield

<p>So, you understand the power of digital marketing to help you scale your multifamily syndication business. The question is, where do you start? What are the first steps to building an email list and attracting investors online?</p> <p><a href="https://www.amyporterfield.com/" target="_blank" rel= "noopener">Amy Porterfield</a> is the award-winning digital marketing expert behind <a href= "https://www.amyporterfield.com/amy-porterfield-podcast/" target= "_blank" rel="noopener">Online Marketing Made Easy</a> and the creator of the Digital Course Academy. After seven years serving as the Director of Content Development for Tony Robbins, Amy became an entrepreneur herself and built a multimillion-dollar business teaching other people how to grow their own platform online. An authority in the realm of social media marketing, growing an email list and promoting and selling courses online, Amy is also the coauthor of <a href= "https://www.amazon.com/Facebook-Marketing-All-One-Dummies/dp/0470942304" target="_blank" rel="noopener"><em>Facebook Marketing All-in-One for Dummies</em></a><em>.</em></p> <p>On this episode of Apartment Building Investing, Amy joins me to explain why you need to build an email list, even if you have a strong social media following. She shares the simple steps you can take to attract investors with content and capture their email addresses with the right lead magnet. Listen in for Amy’s insight on using Facebook advertising to grow your audience and learn how to leverage digital marketing to scale your syndication business!</p> <h3>Key Takeaways</h3> <p>How Amy got into online marketing</p> <ul> <li>Started career in corporate marketing (Harley Davidson, Tony Robbins)</li> <li>Became own boss 11 years ago teaching how to grow online business</li> </ul> <p>The mistakes Amy made early on as an online entrepreneur</p> <ul> <li>Didn’t have expertise in niche</li> <li>Didn’t have email list</li> </ul> <p>How Amy decided what to create and who to serve</p> <ul> <li>Got clear on expertise (social med