Mark Homer: The Evolution of Legal Marketing

<p><strong>In this episode, Steve Fretzin and Mark Homer discuss:</strong></p><ul><li>How legal marketing has evolved. </li><li>Seeing your law firm as a business. </li><li>Multichannel marketing. </li><li>When you should spend money on marketing. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. </li><li>Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. </li><li>Google, including Google My Business,x` is a great referral partner if you are properly investing your time. </li><li>Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing. </li></ul><p> </p><p><i><strong>"Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms."</strong></i><strong> —  Mark Homer</strong></p><p> </p><p><strong>Connect with Mark Homer:  </strong></p><p>Website: <a href="https://gngf.com/">https://gngf.com/</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHw">https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHw</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/markhomer/">https://www.linkedin.com/in/markhomer/</a> & <a href="https://www.linkedin.com/company/gngf/">https://www.linkedin.com/company/gngf/</a></p><p>Instagram: <a href="https://www.instagram.com/gngfound/?hl=en">https://www.instagram.com/gngfound/?hl=en</a></p><p>Twitter: <a href="https://twitter.com/mark_homer">https://twitter.com/mark_homer</a> & <a href="https://twitter.com/gngfound?lang=en">https://twitter.com/gngfound?lang=en</a></p><p>Facebook: <a href="https://www.facebook.com/GNGFound/">https://www.facebook.com/GNGFound/</a></p><p> </p><p><strong>Connect