Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

<p><a href='https://preferredhotels.com/'>Preferred Hotels &amp; Resorts</a> is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history. </p><p>Preferred Hotel Group, the parent company of Preferred Hotels &amp; Resorts, rebranded in early 2023 to Preferred Travel Group. Today, the <em>I Prefer</em> Hotel Rewards loyalty program counts over 4.5 million enrolled travelers globally.<br/><br/></p><p>Mark Johnson, CEO of Loyalty360, spoke with Lori Strasberg, Senior Vice President of Marketing for Preferred Hotels &amp; Resorts, about its loyalty program, strategic partnerships, and how AI might drive changes in how people research and plan travel.</p>