Lessons from the Fastest Growing Private Denim Company with Leo Tropeano, Founder of Mugsy Jeans

<p>Today we’re joined by Leo Tropeano, the Founder of Mugsy Jeans. His company is a Chicago-based men’s denim brand and was recently named the fastest growing private denim company by Inc. Magazine. </p> <p>Leo will share how he broke into an industry he had almost no experience with and created one of the fastest growing menswear brands in only 4 years. We’ll also be discussing the methods Leo has used to become a customer service experience master. </p> <p>On this episode:</p> <ul><li style="font-weight:400;">[0:59] Leo shares how Mugsy was started and his previous experience in apparel before Mugsy.</li> <li style="font-weight:400;">[2:35] What are some of the barriers to entry in the apparel industry?</li> <li style="font-weight:400;">[3:37] How Leo solved his minimum order issue by using Kickstarter.</li> <li style="font-weight:400;">[4:57] Navigating the learning curve in the denim industry.</li> <li style="font-weight:400;">[6:10] Common obstacles when starting any type of business.  </li> <li style="font-weight:400;">[8:22] Why Leo changed manufacturers in the beginning stages.</li> <li style="font-weight:400;">[9:12] How Leo leveraged his email list and tested what works to reach customers.</li> <li style="font-weight:400;">[11:16] What he tested that did not work. </li> <li style="font-weight:400;">[12:46] Digital advertising strategies that are successful for his business now. </li> <li style="font-weight:400;">[14:20] How has Mugsy Jeans evolved based on customer feedback?</li> <li style="font-weight:400;">[17:00] Tips for understanding what your customers really want. </li> <li style="font-weight:400;">[18:37] The mistakes that Leo has made along the way and learned from.</li> <li style="font-weight:400;">[20:55] The Mugsy Jeans strategy for getting tons of 5-star reviews.</li> <li style="font-weight:400;">[22:34] How to create a company culture that supports quality customer service. </li> <li style="font-weight:400;">[24:18] Recommendations on how to stay sane during your entrepre