How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal

<p>Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!</p><p><br></p><p>0:00 Intro</p><p>1:40 Janet’s background</p><p>6:40 Shifts in video and social</p><p>12:20 Getting started</p><p>15:20 SparkToro</p><p>17:08 How YouTube works</p><p>21:10 Integrative video strategy</p><p>23:30 Setting expectations</p><p>27:50 Adapting to change</p><p>30:20 Audience research</p><p>36:04 Outro</p><p><br></p><p><span style="color: rgb(55, 65, 81);">Check out&nbsp;</span><a href="https://app.thejuicehq.com/content/iDBYabKrzobM35zpqY5NXwNG" target="_blank" style="color: rgb(55, 65, 81);"><em>The State of the B2B Podcast Listener</em></a><em style="color: rgb(55, 65, 81);">&nbsp;</em><span style="color: rgb(55, 65, 81);">report</span></p><p><a href="https://www.thejuicehq.com/modern-day-marketer" target="_blank" style="color: blue;">Sign up for Modern Day Marketer</a><span style="color: rgb(55, 65, 81);">&nbsp;(the newsletter)</span></p><p><br></p><p><span style="color: rgb(55, 65, 81);">Follow Janet:&nbsp;</span><a href="https://www.linkedin.com/in/janetmesh/" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a><span style="color: rgb(55, 65, 81);"> | </span><a href="https://www.aimtal.com/" target="_blank" style="color: rgb(55, 65, 81);">Aimtal</a></p><p><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="https://www.meetfathom.com/" target="_blank" style="color: rgb(55, 65, 81);">Website&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.meetfathom.com/blog" target="_blank" style="color: rgb(55, 65, 81);">Blog&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</sp