How To Use SEO To Build A Sustainable Business

Nick Trueman, the founder of Spec Digital, joined me today to discuss SEO and how to build organic, stable businesses. The key takeaway from this episode is that you need to be relevant, compelling, and most importantly you need to be the best. While it’s possible to make a lot of money just advertising and spending money, you’ll create a sustainable, long term business by building the conversation around your brand.