How to Successfully Measure Sales and Marketing Attribution in HubSpot

<p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> On this episode of <em>SmartBug on Tap</em>, Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot.</p> <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> Jen discusses the following tips:<br /> <br /> <span style="font-size: 10pt;">1. Ensure your data is clean.<br /></span><span style="font-size: 10pt;">2. Determine what the C-suite cares about.<br /></span><span style= "font-size: 10pt;">3. Set a baseline of metrics.<br /></span><span style="font-size: 10pt;">4. Start with the sample reports.<br /></span><span style="font-size: 10pt;">5. Optimize and <span style="font-weight: 400;">double down on the metrics that are working.</span><br /></span></p>