How To Grow Your Media Business With Regional And Multi-Lingual SEO with Chanpreet Singh

<p><span style="font-weight: 400;">In a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one language does not cut it. Not anymore. The need to strategize to put together a plan to serve readers with content based on the language and region is now more important than ever. Optimize the website content according to the region the reader is in or the language that they prefer consuming information. But coming up with an SEO strategy is where most publishers get stuck. </span></p> <p><span style="font-weight: 400;">Chanpreet Singh has been doing all things SEO for over 2 decades now. In this episode, he will open up his operating playbook so that you can start off with optimizing your SEO strategy.  </span></p> <h2><span style="font-weight: 400;">Important points covered </span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How should a digital publisher zero down on the languages?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What parameter does Google use to identify if a page is targeted for a particular region?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Different subdomain or different subdirectory? What performs better and why?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Should publishers go multi-lingual, multi-regional, or does it make sense to optimize it for both? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How should one optimize for multilingual search? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are the things that need to be in place before starting off with off-page SEO?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How should publishers mitigate duplication content?</span></li> <li styl