How to Easily Add Life Insurance Sales to Your P&C Insurance Agency

<p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> Ask your P&C Customer this question?</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> If it was two minutes before you knew you were going to die and I could only write and issue you one policy, what policy would you want me to write?</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> 95% of your customers will say "The biggest Life Insurance Policy you can write!" (Of course, there is always 5% that will give you some reason like "I am not going to leave a bunch of money so she can spend it on her next boyfriend."</span> <span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> But . . . that is probably that same customer that drives a Range Rover with only liability coverage.)</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> If life insurance is so important that it is the last policy a customer would want you to write before they died, why are you not offering it to them now?</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> Insurance agents who specialize in Property and Casualty (P&C) policies can expand their services and revenue streams by offering life insurance to their existing customers.</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; line-height: 107%; font-family: Roboto; color: #0d0d0d; background: white;"> This is a smart move, as P&C policyholders are likely to have a higher trust level with their agent which can lead to increased loyalty and more business opportunities.</span></p> <p class="MsoNormal"><span style= "font-size: 11.5pt; lin