How James van Elswyk Picks Winning Offers and Manages Mega Millions on Taboola & Outbrain

<p>GUEST BIO:</p><p>The founder of Purple Leads, Purple Ad Lab, and Geek Out Education, native advertising expert James Van Elswyk is a <a href="https://wisdomfuel.com/best-digital-marketing-books/">digital marketer</a> with 8 years of experience specializing in marketing, media buying, and growth optimization. His agency focuses on media buys across sites like RevContent, Outbrain, and Taboola for  the solar and finance sectors, currently spending over $2M/monthon ads. Using his expert analytical and management skills, van Elwyk provides companies with highly-qualified leads, helps extend the reach of their marketing campaigns, and optimizes their internal and external communications – driving millions of dollars in profits.</p><p>TAKEAWAYS</p><p>Discover his  step-by-step “secret sauce” process for optimizing campaigns internally at a much lower cost.</p><p>How to pick the best offers by ignoring margins and focusing on this metric instead.</p><p>Why targeting ESL audiences in the US using their native language pays out big time.</p><p>What to look at to know when to let an offer go -- before you really get in trouble</p><p>How to get paid upfront -- and why you should never get stuck floating cash for a client.</p><p>RESOURCES/CONTACT:</p><p><a href="https://www.facebook.com/james.vanelswyk.1">(James Van Elswyk Facebook)</a></p><p><a href="https://www.facebook.com/PurpleLeads">(Purple Leads Facebook)</a></p><p><a href="https://www.purpleleads.com/">(Purple Leads Website)</a></p><p><a href="https://www.linkedin.com/company/purpleleads-com/">(Purple Leads Linkedin)</a></p><p><br>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/SVMTeUOLFvhZMJHuLJ7cmJaCrWBUs1HZ__2yfSrSWcEl43WD0pAU9x0IFUQjPsNefKqL6YxeJ9eAP03WG4H3ep6ULD4?loadFrom=DocumentDeeplink&amp;ts=0.24">00:00</a>):</p><p><br>In this episode with James van Elswick, we dive into how he picks winning offers. How much is he willing to actually lose, to test out an offer and open up a new traffic source? Plus, we dive into how he's actual